METHODS OF DEVELOPING INTERNATIONAL TRADE THROUGH TOURISM
Keywords:
export promotion, tourism development, international tradeAbstract
his article presents a comprehensive scientific analysis of methods for
developing international trade through tourism, examining the multifaceted relationship between
tourism activities and trade flows in the global economy. The research investigates how tourism
serves as a catalyst for international trade expansion, export diversification, and economic
integration. Employing a mixed-methods approach that combines quantitative econometric
analysis with qualitative case study examination, the study analyzes data from 45 countries over
the period 2015-2024. The findings demonstrate that tourism contributes significantly to
international trade through multiple channels: direct service exports, induced merchandise trade,
investment attraction, and market information dissemination. The research identifies key strategies
including tourism-trade facilitation agreements, destination branding linked to export promotion,
special economic zones for tourism-trade integration, and digital platforms connecting tourists
with local producers. Results indicate that countries implementing integrated tourism-trade
strategies experienced 23-35% higher growth in total exports compared to those with separate
sectoral approaches. Policy recommendations are provided for developing countries seeking to
leverage tourism for trade development.
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